Propoly

Propoly operates within the UK lettings market, providing a platform designed to streamline tenancy progression for various types of letting agencies. Founded in 2014, the company aims to offer a solution that moves beyond basic functionality, focusing on alleviating the burdens associated with manual processes, cumbersome systems, and the complexities of compliance. Propoly's tools are developed to assist businesses in operating more efficiently, intelligently, and in full adherence to regulatory requirements from the outset. The firm caters to a diverse clientele, ranging from independent high-street agencies and rapidly expanding multi-branch operations to established national lettings brands across the United Kingdom.

The platform was specifically developed for the unique demands of the UK lettings sector. Propoly incorporates automated features such as Right to Rent checks, Anti-Money Laundering (AML) and Know Your Customer (KYC) workflows, and digital tenancy agreements. These functionalities are integrated to ensure that agencies maintain full compliance with UK regulations without experiencing delays in their operational processes. The company's focus is on enabling letting agents to manage their tenancies effectively while reducing administrative overhead and facilitating the scaling of their operations.

Propoly automates the entire pre-tenancy journey, encompassing elements from viewings and offers to digital tenancy agreements, DocuSign, OpenBanking, payment transfers for move-in monies, and tenant referencing. Propoly is designed to integrate with existing tools and platforms commonly used within the lettings industry, connecting seamlessly with established services like Reapit, MyDeposits, and Help the Move. Furthermore, the company provides an open API, offering the flexibility for clients to develop custom integrations tailored to their specific operational requirements. This approach underscores the firm's commitment to providing adaptable solutions that fit diverse business models.

Propoly is powered by LegalforLandlords, a recognized entity in UK lettings compliance and referencing, ensuring that every feature is built with legal accuracy and operational best practice at its core. LegalforLandlords acquired Propoly in 2021. The company operates on a principle of fairness, reflected in its business model that avoids long-term contracts or mandatory add-ons, allowing clients to select and pay only for the features they require. This flexible approach supports agencies in growing at their own pace without unexpected costs.

Propoly's UK-based customer support team possesses a comprehensive understanding of the intricacies of the UK lettings landscape. The team offers prompt assistance, expert onboarding, and provides regular updates to help agencies navigate the evolving industry, including tools designed to address changes such as those introduced by the Renters Rights Bill. The platform also offers a dedicated white-label option, allowing agencies to incorporate their own branding. While Propoly's services are broadly applicable across the UK lettings market, its comprehensive tenancy progression tools are relevant for various property management scenarios, including Purpose-Built Student Accommodation (PBSA).

The platform's capabilities in automating compliance checks, managing digital agreements, and streamlining administrative tasks can benefit any agency dealing with high volumes of tenancies, including those managing student properties. The firm's core objective is to simplify the lettings process, aiming to reduce the time and effort involved by a significant margin, which can be particularly advantageous for the cyclical nature of student lettings. Propoly also provides integrated rent protection insurance and automated property licensing, further enhancing its utility for diverse property portfolios.