Private Finance

Private Finance was established in 1999, beginning as a single-person operation in Hertfordshire with a clear vision to provide exceptional mortgage advice to private clients. Since its inception, the firm has evolved into one of the UK's prominent independent mortgage brokers, successfully navigating various economic cycles and facilitating billions of pounds in property finance. Despite this significant growth, the company maintains its foundational values, which remain central to its business operations. Private Finance is dedicated to relentlessly striving to offer clients the highest quality advice available within the market.

The company's core mission is to deliver outstanding client experiences through the provision of best-in-class, holistic mortgage advice. As an independent, whole-of-market mortgage broker, Private Finance provides expert and unbiased advice across the comprehensive spectrum of mortgage products accessible in the UK. This extensive access includes offerings from mainstream banks, private banks, and specialist lenders, some of whom do not have a direct consumer presence. Unlike some providers that operate with a restricted panel of lenders, Private Finance collaborates with over 175 different lenders, encompassing entities from smaller building societies to global banking brands.

This broad network ensures that the firm can survey the entire market to identify suitable mortgage solutions for its clients. Private Finance specialises in a diverse array of mortgage lending, catering to both relatively straightforward mainstream mortgages and high-value, complex, and specialist mortgage requirements. The company's team of expert consultants possesses the necessary experience and industry relationships to identify innovative mortgage solutions for a wide range of client needs. Beyond mortgage advice, the firm extends its services to include expert guidance on protection and the arrangement of household insurance, aiming to provide clients with comprehensive peace of mind regarding their properties.

Clients are encouraged to engage with the company at any stage of their project, not solely when they are prepared to make a purchase, to understand borrowing capacity or to evaluate property investment ideas. The company places a strong emphasis on the expertise of its consultants and the overall client experience. Private Finance has cultivated close relationships with leading financial institutions, including mainstream lenders, private banks, and specialist providers, over more than 25 years. To ensure its consultants possess a deep and holistic understanding of the broader financial markets, the firm has established its own in-house academy training program, which surpasses standard mortgage training.

This commitment to skill development, combined with a culture of exceeding expectations, ensures that consultants thoroughly explore all options to provide clients with the most advantageous advice. The firm is also recognised as an expert independent mortgage broker by leading publications. While Private Finance offers a broad range of mortgage solutions, including those for residential properties, first-time buyers, and high-value cases, the company's website content does not specifically highlight Private Purpose-Built Student Accommodation (PBSA) as a distinct or primary area of focus. The firm's expertise lies in navigating the wider mortgage market to find tailored solutions for individual and complex property finance needs.

The available information indicates a strong emphasis on traditional residential and investment property mortgages, rather than specialised student housing finance.