Plantinum Property Partners

Platinum Property Partners is a property investment franchise established in 2007. The company's primary objective is to assist individuals in creating profitable property rental businesses. Unlike traditional franchise models where the franchisor retains assets and brand standards, Platinum Property Partners operates differently. The firm enables its franchise partners to create, own, and retain their own brands and, crucially, their property assets in full.

This model ensures that partners benefit from long-term capital growth and a continued income even after their franchise term concludes. Since its inception, the company has supported over 400 individuals in developing sustainable property businesses. The core of Platinum Property Partners' business model revolves around Houses in Multiple Occupation (HMOs), specifically catering to professional individuals and key workers. The company guides its franchise partners through a robust and de-risked property investment process, focusing on the purchase, renovation, and tenanting of these co-living properties.

This specialized approach aims to generate significantly higher rental income compared to traditional buy-to-let portfolios. On average, franchise partners achieve gross profits from annual rental income of approximately £20,000 per property after costs, with an average return on investment of 15%. Most partners aim to achieve a lifelong annual income ranging from £50,000 to £150,000 across their HMO portfolios. Platinum Property Partners provides extensive support and training to its franchise network, drawing on decades of experience within the HMO industry.

The firm's team of experts offers ongoing mentoring and coaching across various critical areas of property investment, including planning, lettings, tax, licensing, and finance. Franchise partners have access to a "Power Team" of specialists, which includes planning and sustainability consultants, lettings advisors, renovation and negotiation experts, mortgage brokers, accountants, solicitors, and interior design specialists. This comprehensive support system is designed to mitigate potentially costly mistakes and protect the investment capital of its partners. The company also fosters a supportive community among its franchise partners, encouraging collaboration and shared learning.

Since its establishment in 2007, Platinum Property Partners has expanded its network to include over 390 franchise partners operating across more than 200 towns and cities in the UK. These partners collectively manage a portfolio of approximately 1,300 shared homes, providing accommodation for over 8,000 tenants. As of the end of 2021, the franchise had collectively generated £237 million in rental income and achieved £43 million in capital growth. The company's focus on high-quality, beautifully renovated, safe, and bespoke co-living homes for professional people aligns closely with the standards and demands of the Purpose-Built Student Accommodation (PBSA) market, even though their primary tenant demographic is professionals and key workers rather than solely students.

The firm's expertise in creating well-managed, multi-occupancy properties positions its partners to deliver accommodation that meets professional living standards.