Born Digital

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Born Digital is a specialist digital agency established in 2017, focusing exclusively on the property sector. The company was founded by two directors, Ben and Matt, who bring a combined three decades of experience from both the property and digital industries. Born Digital's core mission is to provide tailored digital services that help property businesses enhance their online presence, attract more leads, and improve overall digital performance. The firm operates from the UK, serving a diverse client base across the country.

The company offers a comprehensive suite of digital services designed specifically for the unique needs of property businesses. These services include website design and development, ensuring that clients have a robust and effective online platform. Born Digital also provides digital marketing strategies, encompassing search engine optimisation (SEO) to improve organic visibility, and pay-per-click (PPC) advertising to drive targeted traffic. Further services include social media management, content creation to engage audiences, and email marketing campaigns to nurture leads and maintain client relationships.

Born Digital works across various segments within the property market, demonstrating its broad expertise. The firm supports businesses involved in residential sales and lettings, as well as those in the commercial property sector. Its client portfolio also extends to new homes developments and the growing build-to-rent (BTR) market. Crucially for the PBSA sector, Born Digital has experience working with student accommodation providers, applying its specialised digital strategies to help these businesses connect with their target student demographic and manage their online presence effectively.

The company's approach is rooted in a deep understanding of the property market's specific challenges and opportunities. Born Digital aims to deliver effective digital strategies by creating bespoke solutions that are not generic but are instead tailored to each client's particular context. The team combines technical expertise in digital disciplines with practical knowledge of the property industry, allowing them to develop integrated digital solutions rather than isolated tactics. This methodology involves building long-term partnerships with clients, positioning the firm as an extension of their internal marketing teams.

Born Digital emphasises transparency, collaboration, and a results-driven methodology in all its engagements. The company is committed to staying current with the latest digital trends and developments within the property market to ensure its strategies remain effective and relevant. By focusing on these principles, Born Digital seeks to provide comprehensive digital support that drives measurable outcomes for its clients across the property sector, including those operating in student accommodation. The firm's integrated service offering is designed to provide a holistic digital solution, addressing multiple facets of a client's online presence.