Gravity Co-Living

Gravity Co, formerly known as Gravity Co-Living, is a UK-based company established in 2017 by co-founders Riccardo Tessaro and Susanna Rock. The firm's mission is to enhance the lives of the contemporary rental generation globally by providing a living experience that is community-centred, straightforward, and borderless. Gravity Co aims to empower individuals within its community to identify and achieve their personal and professional aspirations. The company was founded on the principle of offering a superior alternative to traditional renting, addressing common challenges such as lengthy contracts, unfurnished properties, and difficulties in building social connections in new cities.

The company offers a diverse range of accommodation options, including both co-living and self-living spaces, encompassing private rooms, studios, and apartments. These properties are fully furnished and are available with flexible contracts, which stand in contrast to the more rigid terms often found in conventional rental agreements. A key feature of Gravity Co's offering is its all-inclusive monthly billing, which covers rent and utilities, simplifying financial management for its members. Currently, Gravity Co operates across five locations in the UK, including Finsbury Park, Notting Hill, West Court, and West Hampstead in London, as well as Royal Heights in Reading.

The company has also outlined plans for international expansion from 2023, targeting major business and technology hubs worldwide, with specific projects earmarked for cities such as Paris, Barcelona, and Milan. Central to Gravity Co's operational philosophy is a strong emphasis on community, which is fostered through four core pillars: Personal Wellbeing, Meaningful Engagement, Professional Growth, and Unconventional Design. The properties provide a variety of communal amenities designed to support these pillars, including shared lounges, co-working spaces, relaxing outdoor areas, communal kitchens, and dedicated wellbeing facilities. A dedicated Community and Experience team organises a comprehensive schedule of events, both in-person and online, aimed at promoting physical and mental health.

These activities range from fitness sessions like yoga and HIIT workouts to social gatherings such as cinema trips, theatre outings, cocktail-making workshops, and networking evenings. While Gravity Co caters to a broad demographic, including young professionals, digital nomads, and expats, the firm explicitly extends its services to students, entrepreneurs, and individuals working for leading brands. The flexible contracts and all-inclusive billing model can be particularly advantageous for students seeking hassle-free accommodation with predictable costs. The community-focused environment, with its emphasis on wellbeing, social interaction, and professional development, provides a supportive setting for students navigating academic life and preparing for their careers.

The provision of co-working spaces and networking events within the properties also offers valuable resources for students looking to collaborate, learn new skills, and connect with like-minded individuals. Gravity Co has established partnerships with various brands, offering members access to exclusive discounts and offers through the Gravity App, thereby enhancing their living experience. The company also supports professional development through tailored events and has accommodated employees from international corporations such as Apple, IBM, Barclays, and Amazon. The firm has achieved notable recognition, including being named 'Coliving Operator of the Year' at the 2022 Coliving Awards.

Gravity Co experienced significant growth during periods of lockdown, tripling in size, and has successfully raised over £5 million in funding to support its expansion initiatives. The company's vision includes developing a global network of community-led residential spaces in major business and tech hubs.