My Urban Jungle

Urban Jungle Services Ltd is an insurance company registered in England and Wales, with its registered office located at 20-22 Wenlock Road, London, N1 7GU. The firm was established in 2016 by co-founders Greg Smyth and Jimmy Williams, with a stated mission to transform the insurance industry. The founders observed an industry characterised by hidden fees, complex questions, and inflexible policies, and sought to create a better alternative. The company aimed to develop insurance solutions that are simple, fair, and affordable for customers.

The company operates as a fully digital insurance provider, leveraging technology and data science to enhance the customer experience. Urban Jungle functions as an independent online insurance broker, authorised and regulated by the Financial Conduct Authority (FCA) to market and sell consumer insurance products that do not include an investment component. Its services also extend to acting as a credit broker. The firm's initial product offering focused on renters' contents insurance, an area identified as underserved despite representing a significant portion of UK households.

In 2021, Urban Jungle expanded its portfolio by launching a homeowners insurance product, catering to a new generation of homeowners. Urban Jungle's operational philosophy centres on providing transparent pricing, a straightforward quote process, and flexible monthly plans. The company allows customers to customise their cover, paying only for the protection they require. Policies can be managed entirely online, offering the flexibility to make changes or cancel at any time without incurring additional fees.

This approach aims to eliminate the traditional complexities and charges often associated with insurance policies. The firm is also registered with the Information Commissioner's Office (Registration No. ZA224996) and adheres to security procedures for data storage and disclosure. Beyond its core insurance offerings, Urban Jungle demonstrates a commitment to ethical business practices and social responsibility.

The company is a certified B Corp, signifying its dedication to meeting high standards of verified performance, accountability, and transparency on factors from employee benefits and charitable giving to supply chain practices and input materials. Urban Jungle is also carbon neutral, actively investing in carbon removal technologies, and its office operations utilise 100% renewable electricity. Furthermore, the firm is a Living Wage Employer and maintains a Modern Slavery Policy, outlining its commitment to preventing modern slavery and human trafficking within its operations and supply chain. The company prides itself on non-discriminatory pricing, avoiding factors such as age or marital status in its assessments.

Since its inception, Urban Jungle has experienced significant growth and established a notable presence in the UK insurance market. The company has assisted over 300,000 customers in securing insurance solutions. It has garnered a reputation as one of the top-rated home insurance providers in the UK, supported by a substantial number of positive customer reviews on platforms like Trustpilot, with over 10,000 reviews cited. The firm's revenue increased tenfold following the launch of its own-label products in February 2019.

4 million Series A funding round, indicating investor confidence in its growth trajectory and market strategy. It is important to note that Urban Jungle is an insurance provider specialising in home and renters' insurance products. The company's business model and services are focused on the financial services sector, specifically insurance. Urban Jungle does not operate in the Purpose-Built Student Accommodation (PBSA) sector, nor does it provide direct accommodation services or property management for student housing.

Its offerings are limited to insurance policies designed for individuals residing in various types of residential properties, including rented accommodation.