Vaboo

Vaboo, established in 2015, operates as a customer engagement platform within the Private Rented Sector (PRS), aiming to transform how agents interact with landlords and renters. The company's mission involves enhancing engagement for agents in the PRS through its developed platform. This platform focuses on providing customer rewards and data insights, enabling letting agents to differentiate their services and build stronger relationships with their clientele. Vaboo's offerings are designed to help agents compete on value and service by fostering trust, elevating their reputation, and establishing quality of service as a key differentiator in their respective markets.

The Vaboo platform incorporates a customer rewards programme and data insights to assist estate agents in their operations. It provides invaluable insights into customers and properties, which can facilitate increased revenue through upselling and the attraction of new landlords. The rewards and engagement platform is specifically designed to help estate agents access user insights, engage customers with various rewards, and stand out in a competitive market. Key features include the seamless integration of Net Promoter Scores (NPS) to provide real-time metrics on agent performance, ensuring consistent service delivery.

Furthermore, the platform allows agents to access survey data, which helps in assessing crucial metrics such as purchase intent and customer satisfaction. This data aids in identifying potential upsell opportunities with existing prospects. Vaboo also enhances the customer experience by offering rewards and exclusive offers designed to maintain engagement and satisfaction. Customers can sign up for rewards and prizes, and in return, they often complete monthly surveys, providing agents with valuable data for insights, upselling, and support.

The company also funds monthly prize draws, where customers have the opportunity to win a month's rent. Vaboo's reach extends to over 350 letting agent branches, engaging with more than 250,000 tenants. The firm has also established partnerships with hundreds of national retailers to provide a wide array of savings to customers. The platform is designed to be adaptable for various business sizes, serving both single-branch independent agencies and national franchise groups.

Beyond its core focus on letting and estate agents, Vaboo expanded its offerings in March 2025 to include mortgage brokers and Independent Financial Advisers (IFAs). This expansion aims to help these firms add value to their customer propositions, improve engagement and retention, and provide access to exclusive pricing, offers, and discounts from major national brands. While Vaboo's platform is broadly applicable across the Private Rented Sector, its primary focus is on supporting letting agents, estate agents, and more recently, mortgage brokers and IFAs. The company's services are centered on enhancing customer experience and providing valuable data insights within these segments of the property and financial services industries.

The platform is not exclusively dedicated to the Purpose-Built Student Accommodation (PBSA) sector but rather serves the wider residential rental market and associated financial services, offering a white-labelled solution that reflects each agency's branding. This comprehensive approach allows Vaboo to support various customer types across their entire lifecycle, from pre-move-in to post-completion, through ongoing savings and value-added services.